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  THE SALTY FEATHER

The Salty Feather is a full-service fly fishing center. Our retail store is located at 2683 St. Johns Bluff Rd. #127, Jacksonville, FL., 32246, where we've been in Jacksonville, Florida serving N.E. Florida since 1994. Our well-stocked shelves and display cases offer a full array of flies, rods, reels, light tackle, kayaks, lines, leaders, fly tying tools, accessories, gadgets, clothing, books, videos, gift items and much more.

You'll also be able to charter a guided whole or half day fly fishing trip with one of our expert local guides. If your final destination is another coast or another part of the world, our full service travel agency can take the worry out of your travel plans.

We also offer fly fishing classes year round. Our instructors are FFF-certified casting instructors. Seminars and workshops are presented in response to interest and availability of fish species. Fly tying classes are offered throughout the year for beginning and advanced tyers and feature local flies and other popular patterns.


At the Salty Feather we all make it a point to go fishing at least twice a week. We all love to fish and fishing is part of our job descriptions. Our philosophy is that we can best serve our customers only if we know first hand where the fish are, what equipment works best under different conditions, and what patterns/lures are effective. We are more than a retail outlet for the major names of fishing, we are your outfitter and we are committed to your fishing enjoyment.

Of course, it takes more than love for fishing. It starts with our staff. Besides going fishing twice a week, the staff consists of Federation of Fly Fishers Certified Casting Instructors, and U.S. Coast Guard licensed captains. We fish the local waters, and we tie our own flies. We create original patterns for fly fishing, particularly for the waters of the first coast. We field test new items, and we retest the standards in the same conditions you might encounter. When you have a question about a product, what product to use, where to go and when, more than likely we will have an answer for you . If not, we will not rest until we do.

The equipment and supplies we carry are ones we've all used. We'll tell you how it worked for us - the good, and the not so good. We carry only brands that we trust, and we include products in a price range that everyone can afford. It is true that the more expensive products are often superior. With top of the line engineering and finishes, they may last longer, and sometimes have better warranties. It's also true that some less expensive products work very well, and may suit your needs better. Our goal is to make fishing accessible to anyone who wants to try it, because we truly believe that fishing is an experience that no one should miss.

We believe, too, that there are many species of fish to be caught on a fly. We don't limit ourselves to the saltwater favorites - bonefish, permit, tarpon. Excitement awaits the fly fisher who can entice many other species: redfish, bass, spec. trout, bluegill, mackerel, snook, cobia, or any other fish. The joy lies in the carefully selected fly, and the perfect presentation. If you cannot satisfy yourself with the wonderful local fishing, we can take you to the most exotic and exciting fly fishing destinations around the world.

Our service and commitment to customer satisfaction are unparalleled, and set us head and shoulders above our competition. If you purchase an item from us, and are not satisfied with its quality and performance, we'll fix it, exchange it, or send it back to the manufacturer for you. We also provide free Saturday morning classes when you purchase a rod from us. There are a lot of stores where you can buy your fly rods, reels, and supplies. That's why we go the extra mile to make sure that we add value to every purchase you make at the Salty Feather.

As we strive to introduce you to a lifetime of fishing enjoyment, or to help you to improve your skills, please let us hear from you. We want to make all of your fly fishing experiences the best they can be. We invite you to stop by when you're in the area, and we welcome your calls on our toll free number (1-888-847-2589). Our reason for being here is to bring the thrill and excitement of fly fishing to as many people as we can.

Phone: (904) 645-8998 or (888) 847-2589
Fax: (904) 645-7176
2683 St. Johns Bluff Rd. #127
Jacksonville, FL 32246

© 2003-2008 The Salty Feather. All rights reserved.
Email: john@saltyfeather.com